Local SEO Optimization Tips for SMBs: 6 Tips To Improve Internet Search Presence Many small and medium business (SMBs) owners wish to rank their business on Google Search. Here are six local SEO optimization tips that are crucial for ranking…
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What’s at stake when using colorblind and gender-blind language
I’ve worked with employers in the past who have wanted to write corporate mission statements and leadership thought-pieces that avoid the “political topics” of race and gender. Rather than mention women or historically underrepresented groups in the workplace, these companies…
Read More What’s at stake when using colorblind and gender-blind language
How to simplify language for marketing (Part 2): The case of Slack and the passive voice [Updated].
This is Part 2 of a four part series. See Part 1 on simplifying language. We’ve all heard of the active and passive voice in writing. “Use the active voice” is often the first critique we receive on our writing…
How progressive was Steve Jobs?
It’s become a Silicon Valley mantra and platitude to hear of Apple’s early commitment to technology and the humanities. As Steve Jobs proclaimed, “It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married…
How to simplify language for marketing (Part 1) [Updated]
This is Part 1 of a four part series. See Part 2 on simplifying language. In content marketing, clear and precise language translates into a powerful and resonant message. Clear language is often simple, but it’s not simple in the…
Read More How to simplify language for marketing (Part 1) [Updated]
How to simplify language (Part 1)
In content marketing, clear and precise language translates into a powerful and resonant message. Clear language is often simple, but it’s not simple in the sense of being basic or subpar. We call language simple when it’s easy to understand…
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