What’s at stake when using colorblind and gender-blind language

I’ve worked with employers in the past who have wanted to write corporate mission statements and leadership thought-pieces that avoid the “political topics” of race and gender. Rather than mention women or historically underrepresented groups in the workplace, these companies wanted to use colorblind and gender-blind language as a way to avoid discussing gender and … Continue reading What’s at stake when using colorblind and gender-blind language

How to simplify language for marketing (Part 2): The case of Slack and the passive voice [Updated].

This is Part 2 of a four part series. See Part 1 on simplifying language. We’ve all heard of the active and passive voice in writing. “Use the active voice” is often the first critique we receive on our writing in college English courses. But the rules for using passive and active often seem arbitrary. … Continue reading How to simplify language for marketing (Part 2): The case of Slack and the passive voice [Updated].