Local SEO Optimization Tips for SMBs: 6 Tips To Improve Internet Search Presence Many small and medium business (SMBs) owners wish to rank their business on Google Search. Here are six local SEO optimization tips that are crucial for ranking your business. Tip #1: Avoid duplicate listings Over the years, business owners change their office … Continue reading Local SEO Optimization Tips for SMBs
I’ve worked with employers in the past who have wanted to write corporate mission statements and leadership thought-pieces that avoid the “political topics” of race and gender. Rather than mention women or historically underrepresented groups in the workplace, these companies wanted to use colorblind and gender-blind language as a way to avoid discussing gender and … Continue reading What’s at stake when using colorblind and gender-blind language
This is Part 2 of a four part series. See Part 1 on simplifying language. We’ve all heard of the active and passive voice in writing. “Use the active voice” is often the first critique we receive on our writing in college English courses. But the rules for using passive and active often seem arbitrary. … Continue reading How to simplify language for marketing (Part 2): The case of Slack and the passive voice [Updated].
It’s become a Silicon Valley mantra and platitude to hear of Apple’s early commitment to technology and the humanities. As Steve Jobs proclaimed, “It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields the results that make our hearts sing.” As the nuptial … Continue reading How progressive was Steve Jobs?