writing – Quantum Lógos

How to simplify language for marketing (Part 2): The case of Slack and the passive voice [Updated].

Posted by qlogosincon March 31, 2019June 9, 2020in Uncategorized2 Comments

This is Part 2 of a four part series. See Part 1 on simplifying language. We’ve all heard of the active and passive voice in writing. “Use the active voice” is often the first critique we receive on our writing…

How to simplify language for marketing (Part 1) [Updated]

Posted by qlogosincon February 28, 2019April 4, 2020in Uncategorized

This is Part 1 of a four part series. See Part 2 on simplifying language. In content marketing, clear and precise language translates into a powerful and resonant message. Clear language is often simple, but it’s not simple in the…

How to simplify language (Part 1)

Posted by qlogosincon February 27, 2019February 27, 2019in writing

In content marketing, clear and precise language translates into a powerful and resonant message. Clear language is often simple, but it’s not simple in the sense of being basic or subpar. We call language simple when it’s easy to understand…