It’s become a Silicon Valley mantra and platitude to hear of Apple’s early commitment to technology and the humanities. As Steve Jobs proclaimed, “It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married…
Tag: content marketing
How to simplify language for marketing (Part 1) [Updated]
This is Part 1 of a four part series. See Part 2 on simplifying language. In content marketing, clear and precise language translates into a powerful and resonant message. Clear language is often simple, but it’s not simple in the…
Read More How to simplify language for marketing (Part 1) [Updated]
How to simplify language (Part 1)
In content marketing, clear and precise language translates into a powerful and resonant message. Clear language is often simple, but it’s not simple in the sense of being basic or subpar. We call language simple when it’s easy to understand…
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